Pay Attention to Rina Sawayama, by Morgan Schneider
If you want to know what the future of pop music sounds like, listen to Rina Sawayama. The British Japanese pop singer just released her second album, Hold The Girl, through Dirty Hit Records. She’s been signed to them since 2020, when she released her debut album SAWAYAMA, named one of the best of the year by Billboard, The Guardian, NME, USA Today and New York Times. Sawayama draws inspiration from Hikaru Utada and *NSYNC as much as Limp Bizkit and Evanescence. She’s collab